One of my goals this year is to, once and for all, simplify the materials that communicate my line. For years I have drooled over the product catalogs for companies like
iitala and
Marimekko - and even our own Minneapolis-based
Blu Dot. With the obvious restrictions (that I am a single individual making jewelry 'on the side' and not a large established company with a huge budget for print and marketing materials) I have produced this little booklet that can be handed out to potential retailers.
Paired with a pretty-little (graphic) pricing sheet and some material sample rings, one can get a pretty quick idea of breadth and depth of my collection -- I would say I'm making a little progress!
One of my goals this year is to, once and for all, simplify the materials that communicate my line. For years I have drooled over the product catalogs for companies like iitala and Marimekko - and even our own Minneapolis-based Blu Dot. With the obvious restrictions (that I am a single individual making jewelry 'on the side' and not a large established company with a huge budget for print and marketing materials) I have produced this little booklet that can be handed out to potential retailers. 
Paired with a pretty-little (graphic) pricing sheet and some material sample rings, one can get a pretty quick idea of breadth and depth of my collection -- I would say I'm making a little progress!
4 comments:
How organised! The catalogue looks wonderful.
it looks so good!!
The catalogue looks *AWESOME*
very nice. it's amazing what a difference good design makes
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