MINI catalog

One of my goals this year is to, once and for all, simplify the materials that communicate my line. For years I have drooled over the product catalogs for companies like iitala and Marimekko - and even our own Minneapolis-based Blu Dot. With the obvious restrictions (that I am a single individual making jewelry 'on the side' and not a large established company with a huge budget for print and marketing materials) I have produced this little booklet that can be handed out to potential retailers.

Paired with a pretty-little (graphic) pricing sheet and some material sample rings, one can get a pretty quick idea of breadth and depth of my collection -- I would say I'm making a little progress!

VOLTAGE FASHION AMPLIFIED 2010

So, the VOLTAGE FASHION AMPLIFIED official website is up - and boy do I love it! They have done an amazing job this year of expanding on the people/information that they cover online - plus it is simply beautiful! I am working with fashion designer Elena Mercurio and you can see her dress & my COIL bracelets on the model on the CREW page.
Go to FASHION and you can see pictures and bios of all of the designers involved... there I am - bio and all. They also provide a link to a list of where you can purchase tickets for the show. $25 in advance & $30 at the door. (you can purchase online through ticketmaster but will pay more fees) .... It promises to be a great show - plus: it falls on my birthday this year - That's two reasons to go!

The Uniform Project - 26 Feb 2010

I was 'heads down' working last week (until the wee hours of Saturday morning in fact) and so I'm behind on sharing that Sheena of The Uniform Project wore my HIVE necklace in Ivory on Friday the 26th!!

FinnStyle Grand ReOpening

I'm excited to be a part of the grand reopening of FinnStyle's new store. I'll be there (with my jewelry) from 11am-2pm on Saturday. Should be fun!

New & Improved SHOP!

As slowly as this year started off, things have really picked-up for me with special projects that I've laid out for myself & my business. I've been plugging away at some improvements to the SHOP link from our website. Last fall when we were giving our site a face-lift, I had struggled with complexities that come with structuring a site that deals with large and small projects, services and products -- and the best way to communicate the breadth and depth of all that we do over here in our little cocoon. At the time, I had settled for putting a new & improved jewelry/shop on the back burner for the sake of the greater silvercocoon good - which I think was a smart decision. It became clear though, that the back burner was getting pretty hot and I needed to get that project off to a new start this year. And so - that is what I've done.
I'm excited to share it with you here - and will explain a bit about how things have changed. BEFORE, when you clicked the SHOP link on our site, you were greeted with a page that listed the brick & mortar locations of where you could find my work, a link to my etsy-shop (online) as well as the ability to download (to view) a digital version of my catalog/book or purchase a hard copy of your own through a link to lulu.com --- and now AFTER, when you click on the SHOP link on our site, you will be greeted with our new SHOP! (yippee!) On that page, you will still find the brick & mortar locations under the Retailers page, a link to my artist's statement/bio, a FAQ page that simply lets potential retailers know that I wholesale my line, the catalog(pdf) can still be downloaded to view. I will continue to make small improvements to each product page so that for example each has a dimensions and color/material options image, but 99% of products are posted and viewable in this shop.
When it comes to shopping, there are many great features. The main homepage gives a great overview. Click 'all' and you can see every item in the shop with it's price. Click necklaces, bracelets, earrings, pins if that is specifically what you are looking for -- or search by key words if you are looking for a specific piece. I am so excited that you are now able to select specific options (like color, wood type, or size) when purchasing. The shopping cart is visual and straight forward making purchasing a breeze and safe with the use of paypal. (can you tell I'm excited?)
For the etsy-lovers out there, I will be maintaining my etsy site (and you will still be able to find a link to it from this blog) and will slowly begin to offer more SALE/discontinued and older pieces that are just sitting around my studio (an online sample sale, if you will...)

Soooo, What do you think? I'd love to hear your feedback about all of these new arrangements, and any kinks you might find. ....... and Thanks!

W7 Collective ... 3 days only!

I will have a well-rounded selection of my jewelry (including some new keychains pictured below) at the W7 Collective this week: Thursday (11-5), Friday(11-9) and Saturday(11-5) ... and will be attending their Friday night party from 6-9pm where they'll have live music and tasty treats in addition to the work of many local designers and artists. I'd love to see you there!

more love....

Thank you Traci (of FilzFelt) for putting a big smile on my face ... by including my grey POD earrings in one of their product photos! I can't explain how seeing my work at home in an environment outside my own (or on someone else's ears) makes me feel... maybe like a school girl when she sees her crush across the cafeteria?

Walker shop

The Walker Art Center shop has used my CHAIN necklace to promote Valentine's Day jewelry in their email that was sent out today! (The necklace can now be found in their online shop.) They also have a special selection of my jewelry in red, white and ivory for Valentine's Day in their jewelry case if you're looking for a gift for a sweet someone.

Inspiration and Prototypes

After a super slow start to the year (where I found myself dilly-dallying around because I didn't want to fall back into the same crazy overwhelming sort of routine that ended the last decade)(and where my son has been documenting his thoughts and the world more beautifully than i could have imagined {turtle,elephant,tiger}) I have surprisingly entered a major inspirational and creatively productive period. I think it is in part due to the fact that I will be taking part in the VOLTAGE fashion show again this year, which allows me to give myself more freedom to explore some of (what I tell myself are) the less practical ideas that are floating around in my head. I have filled more pages in my sketch book in the past 2 weeks than I did all last year... using drawing to get ideas on paper, but then immediately allowing myself to spend some time figuring out how to physically make it work. It is an exhilarating experience to go through the design process...to be creatively active on a daily basis is really working for me. The last half of 2009 had me focussing on other sorts of creativity, but not creating. And, of course I still have to take care of all the other less creative work, too - but it's like I'm releasing natural endorphins into my brain with the simple act of testing out my ideas. I haven't been exercising as much as I'd like to, but this creativity is having the same effect on me as a good run...well maybe not on my legs! (note to self: come back and read this entry when I hit my slump...which is bound to happen sometime in the future)

So on Tuesday I took part in a VOLTAGE preview show for press and retailers and I got to see some of my prototypes on models, with my designer's clothes, in a show. I was happy with them and I can't wait to get back to refining the details of these pieces -- and to expand on the collection for the show in April. I'll share a couple things now and some others a bit later.... Again, keep in mind they are prototypes....

COIL bracelets

FLEX bracelet

Order and Chaos

Sometimes I think that my life can be simplified down to the basic goal of trying to find order within the chaos. I'm one who believes that you need a certain amount of one to define the other, so I guess that could partially explain my tendency to attempt to do far too many things at once; to create chaos to order. Or maybe I just crave it because our bodies are made to function in many ways simultaneously.

My son and I were reading this amazing book that he got for Christmas about the human body and all of the systems (and their intricacies) that make our bodies function every second of every minute of every day....and it illustrated for me the greatest example of order ... and chaos, too -- my mind struggles to fully grasp the scale of ordered chaos at work right now making it possible for me to type this.

My sister and I just finished watching the box-set of My So-Called Life ... which has brought back so many memories of being 16 and relating so much to the introverted Angela Chase... While I was perhaps more extroverted than she was, I relate/d to the depths of her analyzation of the happenings in one's life.

I also recall a time, when I was even younger, that I became conscious of the fact that my uncle was 35 and from that point I sort of considered all adults to be 35 years old. When I think about the fact that I am now in my thirties I start to understand the feeling of being differently. My Grampa, at 98, simultaneously marveled how he could have lived so long on this earth and how quickly his days had passed. I understand this in my heart now in a way I didn't used to understand it in my brain. It is how, at 32, I can still feel so similar to my memory of being 16. It is the way in which I still feel so young when I am now what I used to consider old. I realize that I am talking about the essence of things. I am fascinated by the ways in which the essence of something interacts and intersects with the practicality of it.

This week I have begun the process of designing again: pulling the essences of ideas down out of the lofty spaces in my brain and working through details to make them practical. Attempting to create order from so-called chaos. Taking inspiration from my so-called life ... It is the practice of bringing these miscellaneous elements together that fuels me and allows me to find meaning in my work.